When you are just starting your business, you need to raise awareness of your brand to drive traffic and sales to your site, but you likely don’t have the money to invest in expensive advertising or other marketing campaigns. It’s a Catch-22: You need to spend money to make money, but you don’t have the money to spend because you aren’t yet making any money.

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Social Media Marketing has been quite in vogue since the onset of social media sites like Facebook, Twitter, MySpace and many others. Facebook and Twitter are largely being used by all types of big and small business organizations as a marketing tool. This latest technique is considered as a great way to enhance the interaction […]

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