When you are just starting your business, you need to raise awareness of your brand to drive traffic and sales to your site, but you likely don’t have the money to invest in expensive advertising or other marketing campaigns. It’s a Catch-22: You need to spend money to make money, but you don’t have the money to spend because you aren’t yet making any money.

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Starting and growing a business is one of the most challenging and fulfilling experiences but it can also be overwhelming and frustrating at times. Especially when you are going through one of those slow periods or feel that your business is not going the way you envisioned it to be. Here are a few tips that will help you regain positivity when things are not going your way.

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